Archive for the ‘Uncategorized’ Category

Our Director’s talks in APEX Mujer : Women in export

March 13th, 2019  

Montaña Azul is participates in Chamber of Exporters talks : APEX talks, women’s edition. 

Gender has a basic role in our global work escenario and Costa Rica has done steps to reduce the gender gap.

Pahola Arias is a Director of Montaña Azul who has a legal backgroung as Lawyer majored in Environment studies; also Finances and Project Management certifications.  Through the years in export, Mrs Arias has leaded Product Innovation products, Brand management projects, Major Account Exports, Certification leaded both for organic and food safety systems; among many others.

We are thrilled to share our experience, through the words of Pahola’s views.


Bio Fach Nuremberg organic show February 13-16 and GulFood Dubai February 17-21

February 11th, 2019  


Jump in into our international agendas for February, Wilkomen and Salam aelaeikom!

Agroindustrial Montaña Azul is attending the organic trade at the BioFach Show 2019 and the Worldwide GulFood 2019.

At the BioFach Nuremberg show in Germany, we will be visiting our potencial clients within the Bio community of the world. 50 000 visitors in a 4 day show, where the word “organic” is more than a label or certification: organic stands for quality and conviction within our organizations– for the responsible use of nature’s resources.

Our team has this values and BIOFACH in the Exhibition Centre Nuremberg is the meeting point.  In spite of no other costarican organization joining the show this year, we will be present and available to share our ideas and learn about your new projects.

Right after Germany, our Director is heading to the GulFood Dubai from 17 to 21, where Costa Rica will be having a stand S141 at the Sector World Food – Trade Center Arena (in front of Sheikh Saeed Halls). Send a meeting request at

GulFood is a worldwide event and a key vehicle to boost exports. The show is a gateway into new markets.

Are you comming too? Let’s have a coffee, either Organic Fair Trade coffee or Arab coffee with cardamom! . Danke! & Sukra!

LAC Argentina – meetings for business

November 30th, 2017  

Montaña Azul in Buenos Aires the 7-8 of November, for meetings to potential clients.


Pahola Arias, coordinator of the Montaña Azul delegation comments “Buenos Aires presents itself as a cosmopolitan city where you can find it all.  The Costa Rican products that we offer, complement very well the local production and we can also learn from their challenges and share our lessons here”.

For the company’s heart of palm, this country is specially important.  Argentinians were once the 3rd in the world importers of Heart of Palm.  Consumption today is relevant also, due to their gourmet preference in terms of flavors and high value dishes.

LAC Flavors is one of the most important business wheels of the Food and Beverage industry in Latin America and the Caribbean (LAC), as it brings together hundreds of exporters from the region with potential importers / buyers around the world, in order to to generate new business opportunities, through participation in one-to-one meetings (B2B).

Every year the LAC Flavors take place in a different country, promoting the growth of the latinamerican SME companies.


WhatsApp Image 2017-11-30 at 3.35.33 PM


The Fancy Food Show welcomes Montana Azul in New York

June 21st, 2016  


New York, June 28 – 30.

Montana Azul at the Costa Rica Pavilion is ready to receive visitors from United States and all the world.

The traditional event for gourmet foods and fine flavours take place once again at the Jacob Javitz Center, where Montana Azul will be showcasing the latests developments in flavours and products for the gourmet distributors.

New York shelves have welcomed previously Heart of Palm, Cassava and Roasted Coffee. This 2016 the company presents products as Victor and Pamela Arias confirm ” We are in expansion : we will be promoting sweet preserved fruits, a new range of tropical recipes that have opportunity in these markets and also promoting our new line of Frozen Tropical products”. Both new markets open more possibilities for clients to cater to new consumers. We want also to expand our clients’ businesses.

The company has been in Fancy Food show for the last 4 years in a row.


Opa! 3 days at Greece Food Expo

March 28th, 2016  

Montana Azul to be the only latinamerican country to be present with Booth at the 3rd edition of Greece Food Expo 2016.

This show which is the biggest of Southern European countries displays 900 exhibitors and 30000 visitors in its 3 days as confirmed by Giorgos Bilalis, International Visitors responsable for the Show.

The company will be presenting the products branded Montaña Azul under the “Food and Coffee from Costa Rica” theme.



Price Smart says : its time for 6 pack Cassava!

November 11th, 2015  

Starting this month!

Our Cassava Montaña Azul x 6 units, appeared at the racks of Price Smart in Costa Rica.

The project became reality for the US Retailer for the national branch and represents an opportunity for the Ready to eat Cassava product.


2014 : a year that ends with recognition

December 17th, 2014  



Felicitaciones!. Congratulations!

As the Costa Rica President  handed the Award for the Effort of Exporters, the representatives of the family Montaña Azul walked to the stage to receive it. “Category of Innovation, this award goes to … Montaña Azul”.  This award is granted to companies that made an upstanding work in their field of bringing Costa Rican services or goods to the international markets.

This year our President, Victor Arias Jimenez, received the Award and shared some words with the audience “we are a family company, which means for us is difficult to innovate. It takes creativity and hard work”. Also invited all the other companies to continue creating and pushing hard for Costa Rica, a country that deserves all our effort. “Costa Rica es un país maravilloso” as he always says.

The Award was granted to Montaña Azul after a careful evaluation from the Jury of 5 different Institutions: Promoter of Foreign Trade, Minister of Health, Ministery of Science and Technology, Ministery of Economy and Trade, and the Chamber of Exporters.

A great end of the year for  don Víctor, a visionary man who also got the 2014 Award for Agriculture (granted by the Chambers of Agriculture) and the Selection 2014 by Sial to 2 of the companies’ products: cassava with spices and Daloö Coffee.

No doubt, this success is “made in Costa Rica”, by a family with global standards.


Agriculture Chamber of Costa Rica grants Victor Arias Jiménez the Award “Mérito Agrícola” 2014

November 26th, 2014  

meritoagricolaThe annual award is given a by the Chamber of Agriculture and other 60 different Chambers from the Agriculture sector of Costa Rica.

A lifetime dedicated to the fields, the vision to diversify in different cultivation alternatives and the creation of vertical operations in the AgroBusiness: from the seed to the export; were some of the reasons that the Costa Rican Agriculture Chamber took into consideration to grant this 2014 Award “Mérito Agrícola” to our President of Montaña Azul, Víctor Arias Jiménez.

In the activity which took place at the Holiday Inn facilities in  San José downtown , Mr Ricardo Seevers from the Coffee Chamber introduced the 2014 Award to ‘don Víctor and his wife doña Marielos’ ” such a good thing to be able to speak good things about him…the most beautiful thing we saw in his company and in this family, is that they have been producing an added value: that exact added value that everybody is looking for;  in their coffee with aromas, in their canned cassava …”

During his words don Víctor told to the audience an overview of his own history  in the AgroBusiness, the cyclical nature of the crisis througout his agriculture entrepreneurships and how each of those crisis made him wiser and stronger. Also pointed out the challenges for the new generations: the climate change, the competitiveness and legislations and our human complexity that sometimes put obstacles in front of the business and our society.

” We have to carry on the ‘carreta’ (oxcart) of the AgroBusiness. Not only for us but for Costa Rica. Costa Rica is a wonderful country”. He concluded.

For those who speak spanish,listen to this, memorable and a lifetime speach, from an unique leader, today recognized with this award, but to whom we express our admiration in a daily basis. Click here to listen 

Felicidades don Víctor. Bien merecido!.


Jury at Innovation SIAL Paris selects 2 Costa Rican products : they are from our family company Montaña Azul!

September 1st, 2014  




Oh la la ! Montaña Azul products could win the Grand Prix Innovation 2014 at SIAL Paris this year!

The product “Café Daloö” and “Cassava Montaña Azul”, have been selected to compete for the Grand Prix of the Innovation Award Sial Paris 2014.  What is SIAL? Just imagine: 6 000 exhibitors from the food sector, in 5 days of show at the very epicenter of the global trends in flavors and packaging.

Sometimes we need a specialist to tell us “well done”, we appreciate it even more when it’s the biggest ever SIAL Paris Food Show Judges who tell it to us by adding our products to their “Selection Innovation 2014”. Last year this Innovation selection had 400 products of the world. This year we are in the competition!.

Not only one product has been selected by the Jury of SIAL PARIS INNOVATION 2014.  But two! : Cassava from the Atlantic flatlands with our family recipe? Selected!.  Daloö Coffee brand from the Costa Rican volcanic soils with different exotic bouquets? Selected!

Alonso Arias, in charge of the SIAL Paris 2014 participation of the company for the last 8 years comments “Evaluated by attributes such as recipe, marketing, packaging and process of elaboration, among others, both products stood out from the rest and impressed the Jury of 2014. I tell  you something, when those french Juries at SIAL say something is good, we all believe it!  Bravo to Montaña Azul ! My respects to our team, this is a global hit and a reason for the country to be proud ”

For the recipe both products innovate in adding a twist to the original : A coffee with an aroma of exotic bouquets of guayaba, rose, passion fruits among others.  Cassava root in can and ready to eat, with a latinamerican-caribbean secret family recipe.

Bon apetit !

This is our Café Daloö


 This is our Cassava with spices Montaña Azul



Disal Distributor incorporates Montana Azul products to its catalog

August 14th, 2014  

” -Como esta el arroz? ” (What´s going on?) ! 

The  CostaRican Iconic Distributor of Tío Pelón adopts the products of Montaña Azul under its distribution wing Disal.

Disal Distribution Company or Grupo Tio Pelón, best known because of their iconic brands of rice and beans “Tío Pelón de la Bajura” (the three times-a-day national ingredients) is already distributing all our Montaña Azul products throughout their chain.

Our canned cassava, heart of palm, pineapple, chick peas, mushrooms, sweet corn, join the Grupo Pelón Catalog of latinamerican everyday grocery products at all supermarkets such as rice, beans, spicy “chileros” (traditional hot sauces),  exotic sauces Kamuk branded, and encurtidos (our traditional pickled food). So our new good friend, produces and distributes  all these delicious foods and traditional flavors.

” -Cómo está el arroz? ” – Is a phrase that sounds familiar to many CostaRicans, since Disal – Grupo Pelón implemented their marketing campaign, referring to the colloquial question “what’s going on?” to a popular analogy of “Cómo está el arroz? ” (literal translation of How is the rice doing). The popular phrase became worldwide known since the company sponsored the National Football Team before and during the 2014 Fifa World Cup.

Victor Arias, founder of our company confirms: “Montaña Azul products are a great match for Grupo Pelón products. We produce the yuca root (cassava), the salad (heart of palm) and we sell all the rice companions (canned mushrooms, vegetables, green peas, corn, chick peas, carrots)… plus they have beans!. Here you have two 100%  family companies that achieve the best ‘Costa Rican Casado’ ever”.

The Grupo Pelon, founded by The Gonzalez Family, will be distributing in Costa Rica for HORECA channels and Retail for all the canned produced by Montaña Azul.

Mis amigos, son tus amigos!  (My friends are your friends!). Welcome on board Grupo Pelon!.

Arroz con Palmito

 Now, together the rice Tío Pelón and Montaña Azul Heart of Palm can easily be protagonists of many classic recipes such as the “Palmheart Rice” in this illustration.