Oh la la ! Montaña Azul products could win the Grand Prix Innovation 2014 at SIAL Paris this year!

The product “Café Daloö” and “Cassava Montaña Azul”, have been selected to compete for the Grand Prix of the Innovation Award Sial Paris 2014.  What is SIAL? Just imagine: 6 000 exhibitors from the food sector, in 5 days of show at the very epicenter of the global trends in flavors and packaging.

Sometimes we need a specialist to tell us “well done”, we appreciate it even more when it’s the biggest ever SIAL Paris Food Show Judges who tell it to us by adding our products to their “Selection Innovation 2014”. Last year this Innovation selection had 400 products of the world. This year we are in the competition!.

Not only one product has been selected by the Jury of SIAL PARIS INNOVATION 2014.  But two! : Cassava from the Atlantic flatlands with our family recipe? Selected!.  Daloö Coffee brand from the Costa Rican volcanic soils with different exotic bouquets? Selected!

Alonso Arias, in charge of the SIAL Paris 2014 participation of the company for the last 8 years comments “Evaluated by attributes such as recipe, marketing, packaging and process of elaboration, among others, both products stood out from the rest and impressed the Jury of 2014. I tell  you something, when those french Juries at SIAL say something is good, we all believe it!  Bravo to Montaña Azul ! My respects to our team, this is a global hit and a reason for the country to be proud ”

For the recipe both products innovate in adding a twist to the original : A coffee with an aroma of exotic bouquets of guayaba, rose, passion fruits among others.  Cassava root in can and ready to eat, with a latinamerican-caribbean secret family recipe.

Bon apetit !

This is our Café Daloö

 This is our Cassava with spices Montaña Azul

” -Como esta el arroz? ” (What´s going on?) ! 

The  CostaRican Iconic Distributor of Tío Pelón adopts the products of Montaña Azul under its distribution wing Disal.

Disal Distribution Company or Grupo Tio Pelón, best known because of their iconic brands of rice and beans “Tío Pelón de la Bajura” (the three times-a-day national ingredients) is already distributing all our Montaña Azul products throughout their chain.

Our canned cassava, heart of palm, pineapple, chick peas, mushrooms, sweet corn, join the Grupo Pelón Catalog of latinamerican everyday grocery products at all supermarkets such as rice, beans, spicy “chileros” (traditional hot sauces),  exotic sauces Kamuk branded, and encurtidos (our traditional pickled food). So our new good friend, produces and distributes  all these delicious foods and traditional flavors.

” -Cómo está el arroz? ” – Is a phrase that sounds familiar to many CostaRicans, since Disal – Grupo Pelón implemented their marketing campaign, referring to the colloquial question “what’s going on?” to a popular analogy of “Cómo está el arroz? ” (literal translation of How is the rice doing). The popular phrase became worldwide known since the company sponsored the National Football Team before and during the 2014 Fifa World Cup.

Victor Arias, founder of our company confirms: “Montaña Azul products are a great match for Grupo Pelón products. We produce the yuca root (cassava), the salad (heart of palm) and we sell all the rice companions (canned mushrooms, vegetables, green peas, corn, chick peas, carrots)… plus they have beans!. Here you have two 100%  family companies that achieve the best ‘Costa Rican Casado’ ever”.

The Grupo Pelon, founded by The Gonzalez Family, will be distributing in Costa Rica for HORECA channels and Retail for all the canned produced by Montaña Azul.

Mis amigos, son tus amigos!  (My friends are your friends!). Welcome on board Grupo Pelon!.

 Now, together the rice Tío Pelón and Montaña Azul Heart of Palm can easily be protagonists of many classic recipes such as the “Palmheart Rice” in this illustration.

As we say: “the friends of my friends… are your friends too!.

Joining the food consortium Costa Rica Food  now allows our potential clients to find our products among nougats, spices, tea, liquers, seasonings, honey, cajeta sweets. Everything from serious companies doing their best to represent the best of Costa Rica.

At Montana Azul the philosophy has been to create synergy and facilitate any process that impacts Small and Medium companies positively : participation in food shows and promotion of the products, technical help and certification, training and sharing of experiences. The possibilities increase when we work together.

Already in 2010 the company  joined the food group Flavours of Costa Rica along with other companies exporting snacks, water, syrups, gluten free flours, chocolate and bread products.

As Pahola Arias, Manager for the consortium projects says ” We are team players, we all believe in one single vision : to put Costa Rican foods on the table of the exigent markets. We believe in team work and we believe that we think our products can compete globally”